Top 5 Books and Reference Apps Performance in Madagascar Q4 2021

The fourth quarter of 2021 saw notable performance trends among the top 5 Books and Reference applications on a unified platform in Madagascar. The data from Sensor Tower sheds light on key metrics such as weekly downloads, revenue, and active users.

WebNovel experienced fluctuations in weekly revenue, peaking at around $49 in the first week of November and again in the last week of December. Weekly downloads showed a significant drop mid-quarter, with the lowest at 8 in early November, before rebounding to 43 in early December. Active users saw a decline from 94 at the end of September to 57 by the end of December.

GoodNovel - Web Novel, Fiction displayed a varied revenue trend, peaking at $97 in mid-November. Downloads were inconsistent, with notable peaks at 55 in late September and a drop to zero on multiple occasions. Active users saw a minor decline from 45 in late September to 29 by the end of December.

Dreame-Read Romance Stories showed a surge in weekly revenue, particularly in mid-November at $64. Downloads peaked at 454 during the same period, and active users increased to 1.1K. The app maintained a high number of active users throughout the quarter, starting from 695 in late September and ending at 664 in December.

Hinovel saw significant spikes in revenue, particularly in late November at $173 and late December at $160. Downloads peaked at 164 in mid-November. Active users increased from 156 in late September to a high of 290 in late November before settling at 202 by the end of December.

GALATEA: Novels & Audiobooks had relatively stable revenue, peaking at $19 in mid-October. Weekly downloads peaked at 102 in early October, but dropped to 19 by mid-December. Active users increased from 52 in late September to a high of 97 in early October, before ending the year at 57.

For more detailed insights and data, visit Sensor Tower.